brand design

only those who can be recognised by their products, communication media and architecture can successfully build and manage a brand. f/p design develops custom design strategies and design languages to express a distinctive corporate identity.


brand design process undergoes several phases of research, conception, development and implementation. each phase is optional and can be selected upon request. we offer the first consultation for free to determine what your project requires.

phases of a project

phase 0 : research

  • company analysis (history, mission, vision, values, guiding principles, corporate design)
  • portfolio analysis (product and service, sales and marketing materials)
  • environment analysis (competitors, society, ecological factors, technology)
  • interview with the management team and related employees


phase 1 : conception

  • planning and implementation of workshops
  • moderating the process of defining missions, visions as well as company strategies
  • development of a corporate personality as a basis for corporate identity concepts
  • development of corporate identity (ci) concepts for differentiation
  • documentation and presentation of the results

phase 2 : development

  • revision and detailing of the selected corporate identity concept
  • creation of new design dna
  • documentation and presentation of the results


phase 3 : implementation

  • verification of compliance with the corporate identity
  • redesign and adaptation of the existing product and service portfolio to the defined design dna
  • creation of new products and services based on the defined design dna (product design, ux and ui design, service design)


further cooperation:

  • supervising with operation and retention of the defined corporate design
  • update and extension of the style guide
  • regular support meetings

related work