jeita delegation visits f/p design

information exchange with european designers is on the agenda at the beginning of this year for the jeita design commitee ( japan electronics and information technology industries association).


after the previous year’s trips to the usa, hong kong and china, this time a 15-member delegation went to europe and visited the office of f/p design in munich in late january.


here, they were especially interested in f/p design strategies and maxims, for example in the medical field. fritz frenkler and anette ponholzer underlined that their top guideline for medical design is always safety and optimal ergonomics for doctors and patients.


the japanese design colleagues were very taken with the clear and reduced design of f/p design projects, which is a basic requirement in increasingly complex times.