dieter rams receives lifetime achievement award from the euipo

on october 3, 2024, the european union intellectual property office (euipo) honored legendary designer dieter rams with the lifetime achievement award during the design europa awards ceremony in berlin. rams, renowned for his „less but better“ philosophy, revolutionized industrial design through his work at braun and vitsoe, setting a global standard with his focus on simplicity, functionality, and sustainability—an approach that deeply influences our work at f/p design.

rams’ contributions went beyond aesthetics. his commitment to sustainability challenged the disposable culture of modern consumerism, advocating for long-lasting, thoughtfully made products. his belief that good design should be environmentally responsible and free of unnecessary complexity is most clearly outlined in his ten principles of good design, which emphasize products that are useful, honest, and durable. this timeless philosophy continues to resonate, especially in today’s world where sustainable design is more crucial than ever.

rams‘ legacy continues through the dieter and ingeborg rams foundation, where our founder, fritz frenkler, serves as a member of the board of trustees. the foundation is dedicated to promoting responsible, sustainable design while shaping the future of industrial design. check the foundation’s website for more information on their ongoing efforts to advance rams‘ principles.