insights

an appreciation of an exceptional designer, with personal memories from fritz frenkler. photo: © melanie hofmann / aut. architektur und tirol, no name design and manifolds exhibition press archive. on 27 september 2026, swiss industrial designer franco clivio passed away at the age of 84....

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]experience design across multiple touchpoints ensures that the product, service, and communication come together to form a cohesive experience. a suitable agency considers the key transitions from the users’ perspective. when selecting an agency, you should assess...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]good design for laboratory and cleanroom environments integrates workflows, equipment, and spatial organization. when selecting a partner, it is important to clearly distinguish between laboratory equipment design and cleanroom planning. a suitable agency describes its design contribution...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]a good design partner for startups helps focus limited resources on the critical product questions. they bridge the gap between user needs, technical feasibility, and a clear brand concept. when making your selection, you should assess whether...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]production readiness ensures that a developed product can be seamlessly integrated into repeatable production processes. A suitable partner clarifies data requirements, quality criteria, and responsibilities. When making your selection, you should assess how feedback from prototyping and...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]effective prototyping addresses open questions before major investments are committed. a pilot production run also examines how the product and the intended manufacturing process interact. when selecting a partner, you should ask which assumptions are being tested,...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]good model-making makes a design decision verifiable. A design model can demonstrate proportions, the effect of materials, or usability without having to replicate all technical functions. When selecting a partner, you should therefore first clarify what question...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]design engineering bridges the gap between creative intent and technical execution. a suitable partner can explain how form, usability, and construction are developed in tandem. when selecting a partner, you should pay particular attention to points of...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]good service design bridges the gap between the customer’s perspective and the processes that make a service possible. A customer journey illustrates how people experience this service across multiple steps. When selecting a partner, you should assess...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]a good design thinking or ideation sprint focuses a team on a clearly defined question. a suitable consulting approach combines problem understanding, idea generation, and early validation. when making your selection, you should consider whether the format...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]a suitable partner for innovation workshops combines structured decision-making with concrete, creative, and implementation-oriented work. it is crucial that the methods, prototypes, and deliverables align with the actual project question and that the boundaries of responsibility remain...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]a good design strategy aligns business objectives with specific product and design decisions. a portfolio roadmap outlines what is to be developed, standardized, or revised, and when. when selecting a partner, what matters is whether their analysis...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]a good wayfinding system helps people choose the right path at key junctions. a qualified agency therefore examines routes, destinations, and wayfinding challenges before designing signs. when making your selection, you should evaluate how spatial analysis, information...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]good architectural and interior design combines spatial use, materials, and identity. a suitable firm understands the organization behind the space and coordinates the design with the responsible planners. when making your selection, you should therefore ask about...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]spatial and experience design shapes how people use a space and experience a brand within it. A competent agency integrates visitor flow, content, and spatial quality. When making a selection, clear processes and a viable operational concept...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]good packaging design protects the product, conveys its identity, and makes it easier to use for the first time. A suitable agency therefore considers structure, information, and the opening process as a whole. When making your selection,...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]good information design helps people understand complex content and make appropriate decisions. a suitable agency organizes information based on purpose and relevance. when selecting an agency, you should check whether they actually evaluate comprehensibility and how they...