german design: precise, minimalistic, timeless.

ergonomics in medical design

soaric dental treatment unit

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itoki patient chair

jida design museum and red dot design award 2022

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dental x-ray

veraview x800

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yamato scientific

rotary evaporator


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linde material handling

forklift range / view more

asian company

ct scanner / view more


office chair


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shelf system


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founded in 2000 by fritz frenkler, f/p design develops products, product systems and services in the fields of industrial design, interface design, brand design, and architecture. everything we do should always make our life easier and safer but also strengthen the recognition of brands. by taking inspiration from the gestaltung philosophy of dieter rams and hfg ulm, we rely on minimalism and bring clarity to the world of increasingly complex technology. with offices in germany and japan we consult different businesses, from globally renowned companies to innovative startups.

our vision


we believe that design is a complex, ever-evolving process that can make our world a better place if approached responsibly. besides functionality of a product and its aesthetic properties, we take into consideration user experience, i.e. the efficiency and simplicity of the utilisation, as well as a range of crucial sociological, environmental and economical aspects.

furthermore, we have a rare opportunity to access the latest technology for research in the technical university of munich (tum), which ultimately gives us a huge advantage in bringing the best quality to our products and services.


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75+ outstanding designs​

f/p design has won more than 75 design awards in the last 23 years, including gold in the g-mark, gold in the german design award, gold in the ddc design award, gold, silver and best of category in the if product design award and best of decade award by the institute für universal design.

our services

when approaching a project, whether it is a single product design or a complex design language (dna) for a big corporation, f/p design always follows a certain procedure to bring your ideas to reality. the design process undergoes several phases of research, development, detailing and presentation. each service has specific process stages which you can read about at the following pages.

modern industrial products have to meet a variety of requirements and standards. f/p design supports companies in translating their products into sustainable options for different markets.

safe and simple use of complex systems requires a clear interface. f/p design creates user experiences (ux) and user interfaces (ui) to make product systems and products quick and easy to use across different cultures.

building, store and trade fair architecture clearly reflect a company’s identity. f/p design creates corporate architecture which brings corporate philosophies to life.

communication media and strong corporate design emphasise a company’s corporate identity and help create a clear recognition value. f/p design develops and produces unique, clear communication concepts and tools.

only those who can be recognised by their products, communication media and architecture can successfully build and manage a brand. f/p design develops custom design strategies and design languages to express a distinctive corporate identity.

f/p design shares knowledge and expertise by organising workshops and seminars in specific design topics for other people and companies.

650+ projects

f/p design has worked on more than 650 projects in the last 23 years. we have a great experience designing products and services in six business sectors: medical, laboratory, transportation, industry, office, living.