brand design

a consistent brand design is one of the most important foundations for brand awareness and the success of a company and its products. f/p design offers qualitative company and competitor analyses, brand development workshops, creation of corporate design manuals and develops customised design strategies and design languages ​​to convey your corporate identity.


our design process undergoes several phases of research, conception, development and implementation. each phase is optional and selectable on request. we offer a free consultation to discuss individual brand development needs.

brand design references

phases of a project

phase 0 : research and analysis 

  • company analysis (history, mission, vision, values, guiding principles)
  • portfolio analysis (product and service, sales and marketing materials)
  • environment analysis (competitors, society, ecological factors, technology)
  • interviews with the management and relevant employees


phase 1 : design conception

  • planning and implementation of company workshops
  • moderating the process of defining missions, visions as well as corporate strategies
  • development of a corporate personality as a basis for corporate identity concepts
  • development of corporate identity concepts for differentiation
  • documentation and presentation of the results

phase 2 : design development

  • revision and detailing of the selected corporate identity concept
  • creation of a coherent brand design
  • creation of a new design dna or revision of the product language
  • documentation and presentation of the results


phase 3 : design implementation

  • verification of the conformity of all elements with the brand personality
  • redesign and adaptation of the existing product and service portfolio as well as creation of new products and services based on the defined brand design (product design, ux / ui design, communication design, etc.)

further cooperation:

  • support with operation and retention of the defined brand design
  • update and extension of the style guide
  • regular support meetings