a consistent brand design is one of the most important foundations for brand awareness and the success of a company and its products. f/p design offers qualitative brand and competitor analyses, brand development workshops, creation of corporate design manuals and develops customised design strategies and design languages to convey your corporate identity.
our design process undergoes several phases of research, conception, development and implementation. each phase is optional and selectable on request. we offer a free consultation to discuss individual brand development needs.
related work
phases of a project
phase 0 : research
- company analysis (history, mission, vision, values, guiding principles, corporate design)
- portfolio analysis (product and service, sales and marketing materials)
- environment analysis (competitors, society, ecological factors, technology)
- interview with the management team and related employees
phase 1 : conception
- planning and implementation of workshops
- moderating the process of defining missions, visions as well as company strategies
- development of a corporate personality as a basis for corporate identity concepts
- development of corporate identity (ci) concepts for differentiation
- documentation and presentation of the results
phase 2 : development
- revision and detailing of the selected corporate identity concept
- creation of new design dna
- documentation and presentation of the results
phase 3 : implementation
- verification of compliance with the corporate identity
- redesign and adaptation of the existing product and service portfolio to the defined design dna
- creation of new products and services based on the defined design dna (product design, ux and ui design, service design)
further cooperation:
- supervising with operation and retention of the defined corporate design
- update and extension of the style guide
- regular support meetings
