a consistent brand design is one of the most important foundations for brand awareness and the success of a company and its products. f/p design offers qualitative company and competitor analyses, brand development workshops, creation of corporate design manuals and develops customised design strategies and design languages to convey your corporate identity.
our design process undergoes several phases of research, conception, development and implementation. each phase is optional and selectable on request. we offer a free consultation to discuss individual brand development needs.
brand design references
phases of a project
phase 0 : research and analysis
- company analysis (history, mission, vision, values, guiding principles)
- portfolio analysis (product and service, sales and marketing materials)
- environment analysis (competitors, society, ecological factors, technology)
- interviews with the management and relevant employees
phase 1 : design conception
- planning and implementation of company workshops
- moderating the process of defining missions, visions as well as corporate strategies
- development of a corporate personality as a basis for corporate identity concepts
- development of corporate identity concepts for differentiation
- documentation and presentation of the results
phase 2 : design development
- revision and detailing of the selected corporate identity concept
- creation of a coherent brand design
- creation of a new design dna or revision of the product language
- documentation and presentation of the results
phase 3 : design implementation
- verification of the conformity of all elements with the brand personality
- redesign and adaptation of the existing product and service portfolio as well as creation of new products and services based on the defined brand design (product design, ux / ui design, communication design, etc.)
further cooperation:
- support with operation and retention of the defined brand design
- update and extension of the style guide
- regular support meetings
