design consulting & brand development

f/p design shares knowledge and expertise with your company to develop your in-house design team and support you in brand development. we offer professional design consulting and conduct workshops on various topics, from life-centered design to design thinking, and ensure that your brand reflects the corporate identity on all levels. for a practical selection framework, see how to choose a design consulting firm for innovation workshops.

our goal is to develop your design skills and reach your full potential. we support you in realizing your ideas and successfully implementing your design projects.

design-consulting-fritz-frenkler

our founder, fritz frenkler, has many years of experience in design education as a professor of the former chair for industrial design at the technical university of munich (tum). since october 2020 he is emeritus of excellence in the senior excellence faculty.

what is design consulting?


design consulting connects business goals with a clear design strategy. f/p design helps companies systematically develop products, brands and user experiences – from analysis and positioning through concept and design strategy to implementation. we see design not as an isolated styling task, but as a strategic tool for differentiation, innovation and a consistent corporate identity / brand design.

when is design consulting useful?


design consulting is particularly valuable when developing new products or services, repositioning existing portfolios, strengthening brands or improving internal design processes. for startups, it also creates a clear foundation for aligning product, brand and market positioning from the outset. together with teams and decision-makers, we create a sound basis for design decisions and translate strategic goals into concrete next steps.

examples of design consulting

 

  • innovations on three levels (topic, product, process)
  • innovations in early phases
  • design-oriented scaling of start-ups
  • environmentally-friendly design
  • bringing together products and services
  • human-centred design / life-centred design
  • design thinking
  • brand development

more examples of our design work

selected f/p projects illustrate how strategy, product identity and user interaction can connect across disciplines.

product form and system design

industrial product family design

brand identity and guidelines

interfaces for complex products

design consulting deliverables

a useful consulting engagement should lead to decisions, not just inspiration. agreed outputs may include user and market findings, design principles, opportunity areas, an aligned brief, a product-family design direction or a roadmap for the next design stages. the format and depth depend on the challenge and the stakeholders involved.

when is a design consultant most useful?

common triggers are an ageing product portfolio, a new technology with no defined user experience, inconsistent design language across a product range or conflicting ideas across teams. consulting can help agree priorities and identify which hypotheses still need testing before committing to detailed product work.

from design strategy to execution

strategy links to industrial design, brand design and interface design. we distinguish between preliminary findings, proposed directions and validated conclusions to make implementation decisions transparent.

frequently asked questions

do we need a finished product idea to commission consulting?

no. an open opportunity, portfolio challenge or unclear product direction can provide enough context for a focused initial engagement.

how is design consulting different from industrial design?

design consulting helps define priorities, criteria and strategic direction. industrial design develops and evaluates physical product concepts against those aims.

what determines the duration and deliverables?

the number of stakeholders, markets, products and decisions influences the scope. specific findings and outputs are agreed before the engagement.