communication media with a strong corporate and brand design reinforce the corporate identity of a company and help to achieve a clear recognition value. f/p design offers services such as graphic design, animation design, web design and the design of advertising material for online and print. for a practical selection framework, see how to choose a graphic and communication design agency.
our design process undergoes several phases of research, conception, development and implementation. each phase is optional and can be selected upon request. we offer the first consultation for free to determine what your project requires.
discuss your communication design project
communication design references
phases of a project
phase 0 : research and design strategy
- company and portfolio analysis (design strategy, corporate design, design dna)
- environment analysis (competitors, society, ecological factors, technology)
- context of use (goals, target audiences, tasks, processes, requirements)
- definition of the communication design requirements
phase 1 : design conception
- development of design concepts
- creation of visualisations and drawings
- documentation and presentation of the results
phase 2 : design development
- revision and detailing of the selected design concept
- creation of renderings, illustrations, charts, infographics, etc
- creation of design data
phase 3 : design implementation
- delivery of final data for print and/or digital media
- ensuring the accessibility of the generated documents
- quality control for the implemented media
- verification of conformity to the corporate design
additional f/p design references
examples of product packaging and corporate design documentation provide additional visual references beyond the existing communication portfolio.
clear communication for complex products
technical and product-focused companies often need to explain functions, benefits and differences without overwhelming their audience. communication design combines hierarchy, typography, imagery and consistent visual language so information becomes easier to understand. the same principles should extend from sales materials to digital touchpoints.
communication design deliverables
depending on scope, a project may include communication concepts, graphic systems, digital and print layouts, product information graphics, presentation materials or implementation guidelines. each output should support a specific audience, channel and decision rather than add decoration without purpose.
one identity across physical and digital touchpoints
brand design provides the visual principles that communication design applies. for technically complex products, industrial design and ux/ui design can contribute an understanding of the product experience and user context.
selected communication design projects
see protec logo and corporate design, hasegawa product packaging and morita dental product brochures for examples of communication work across applications.
frequently asked questions
what is included in communication design?
a scope may include communication concepts, graphic systems, print and digital layouts, information graphics, product materials and documentation guidelines.
how does communication design relate to brand design?
brand design defines an identity and communication design applies it in consistent, audience-specific messages across channels and media.
can communication design help explain technical products?
yes. clear information hierarchy, technical illustrations, imagery, typography and layouts can make features and use cases easier to understand.
