otl aicher – design.type.thinking.

on the occasion of otl aicher’s 100th birthday a new publication about his work, career and impact is out: “otl aicher – design.type.thinking.”. 


edited by winfred nerdinger and wilhelm vossenkuhl in collaboration with fritz frenkler, hannes gumpp, hans hermann wetcke and the technical university of munich.

prestel verlag, hardcover with 256 pages and 250 color illustrations. 

available in german and english.


“otl aicher was one of the most important and influential designers of the post-war era. he gained worldwide fame through the all-encompassing visual design he developed for the 1972 olympic games in munich. the pictograms designed for the games led to the creation of a visual language which is still used today in public spaces the world over. the corporate images of many companies – amongst therm lufthansa, erco and bulthaup – were shaped by his hand. as a co-founder, lecturer and rector of the legendary ulm school of design, he influenced several generations of international designers. throughout his life, he fought passionately for a more open, free and democratic society.

otl aicher, the man and his work, has many facets.

through the texts of renowned experts, former colleagues and friends, this comprehensive and generously illustrated publication sheds light on the thinker, social critic, teacher, photographer, architect, typographer and designer who ranks amongst the most fascinating and innovative figures of the 20th century.”