corporate design manual

bree / corporate design manual for retail stores

also at the presentation of the products at point of sale bree focuses on the emphasis and recognition of brand identity. the cd manual developed by f/p design ensures a consistent, worldwide implementation of the corporate architecture and offers detailed instructions for the construction of the corporate furniture as well as the design of the shops with precisely coordinated and defined accessories.

all design guidelines have been developed and compiled in such a way that they can be handed over to all bree shop outfitters worldwide as guidance for simple and rapid realisation on site. in addition, f/p design oversaw the individual planning and implementation of the corporate design for around 160 retail outlets worldwide.