bree design manual / corporate design for retail stores

the BREE design manual translates the brand identity into clear, practical guidelines for retail stores and point-of-sale environments. developed by f/p design, the manual ensures a consistent worldwide implementation of the corporate architecture and defines the construction of corporate furniture, shop design and precisely coordinated accessories. it connects brand design with the physical retail experience.

the design guidelines were compiled so that BREE shop outfitters worldwide could use them as a practical basis for fast and consistent implementation on site. f/p design also supported the individual planning and implementation of the corporate design for around 160 retail outlets worldwide.