08 May cream packaging
gezeiten / cream packaging
f/p design developed day and night cream packaging for the german skincare company, gezeiten (which means “tide” in english). these minimalist, sustainable, and simply beautiful jars can be refilled and serve as a decorative element in your home.
when approaching the design of this product, we found inspiration in the natural world. the stones become smooth and polished by the constant lapping of waves and the gentle erosion of sand. we sought to bring this sense of softness and organic beauty into our design.
on the other hand, as the product is industrially manufactured, we incorporated symmetry. the jar features an elegant lid that rests atop a larger container holding the cream. the lid and container share the same soft, rounded shape that evokes the gentle curves of a polished stone. the result is a product that is both elegant and approachable, modern yet timeless.
iF design award 2023