design consulting & brand development

f/p design shares knowledge and expertise with your company to develop your in-house design team and support you in brand development. we offer professional design consulting and conduct workshops on various topics, from life-centered design to design thinking, and ensure that your brand reflects the corporate identity on all levels.

our goal is to develop your design skills and reach your full potential. we support you in realizing your ideas and successfully implementing your design projects.

design-consulting-fritz-frenkler

our founder, fritz frenkler, has many years of experience in design education as a professor of the former chair for industrial design at the technical university of munich (tum). since october 2020 he is emeritus of excellence in the senior excellence faculty.

what is design consulting?


design consulting connects business goals with a clear design strategy. f/p design helps companies systematically develop products, brands and user experiences – from analysis and positioning through concept and design strategy to implementation. we see design not as an isolated styling task, but as a strategic tool for differentiation, innovation and a consistent corporate identity / brand design.

when is design consulting useful?


design consulting is particularly valuable when developing new products or services, repositioning existing portfolios, strengthening brands or improving internal design processes. for startups, it also creates a clear foundation for aligning product, brand and market positioning from the outset. together with teams and decision-makers, we create a sound basis for design decisions and translate strategic goals into concrete next steps.

examples of design consulting

 

  • innovations on three levels (topic, product, process)
  • innovations in early phases
  • design-oriented scaling of start-ups
  • environmentally-friendly design
  • bringing together products and services
  • human-centred design / life-centred design
  • design thinking
  • brand development