ladder range

hasegawa / professional line / professional ladder range
when designing the professional ladder range for the japanese company hasegawa, user safety had top priority. added to this was the idea of ​​giving more prominance to the ladder in general, which is assumed to be a low-interest product, while at the same strengthening hasegawa’s brand recognition.

therefore, the design not only paid attention to user safety, material-appropriate production and weight reduction, but also to environmental considerations for the longevity of the product. this is how a valuable product was created that can also compete on the market in terms of price. in order to quickly identify and recognize these positive product characteristics, a new, concise design DNA has been developed for the company’s entire assortment of ladders and the respective product lines, communicating the company’s new standards of quality, safety and sustainability.