morita / corporate design manual
the corporate design manual comprising more than 240 pages defines the visual image of the morita brand, thus laying the foundations for a successful corporate communication strategy.
in this manual, the japanese medical technology manufacturer sets out guidelines for all areas of corporate design: from communication design (use of logos, specification of typography and colors, design of business materials, brochures, advertisements, etc.), to architectural design (fair stand, showrooms, signage), product design and corporate fashion.
