22 Nov naming and logo
pepper / naming and logo
rebranding and renaming for pepper motion (former e-trofit) was conducted through a series of workshops including members of pepper and f/p design. with the introduction of the pepper brand, the etrofit brand was also revised. only the spelling and the new logo are used.
pepper is simple and concise, internationally understandable and articulate. it appeals to all five senses and triggers associations with freshness, nature and diversity.