new posters at dental plaza hiroshima celebrate 110th anniversary of morita group
the new poster series for the hiroshima branch of morita corporation, one of japan’s leading dental equipment brands, is now on display. this annual three-poster series, designed around the zodiac, is placed in the street-facing showcase and updated each year.
to commemorate morita’s 110th anniversary in 2026, one of the posters features a special anniversary logo. the other two posters incorporate illustrations of this year’s zodiac animal, the horse, along with a theme focused on toothbrushing. these visuals are designed to gently remind passersby of the importance of daily brushing—an essential aspect of preventive dental care.
in the recent renovation of the hiroshima branch, f/p design was responsible for the overall colour coordination of the exterior, interior design direction for the entrance and showroom, signage planning, and the design of the poster displays in the showcase.
