f/p design is your industrial and product design studio in verona, creating successful, long-lasting and aesthetic products. since 2000, we have been shaping thoughtful solutions for mobility, industry, medical devices and digital interfaces. reduced, precise and built for the future.
our services as a design studio in verona, italy
industrial design for enterprises, brands and product systems. from early concept development to production-ready solutions, we create coherent designs that connect technology, usability, aesthetics and brand identity, shaping products that connect with users and succeed in the market.
product design & innovation consulting
from the initial idea to series production, combining technical expertise with design depth.
ux/ui design & digital interfaces
intuitive interfaces for machines, apps and digital products.
design dna & brand identity
design systems with recognisability and strategic value.
sustainable design & material consulting
resource-conscious, durable and future-ready. from materials to co₂ balance.
brand communication & visual language
design as a bridge between product, brand and people.
system design & portfolio coherence
creating consistency across product families and generations.
why f/p design?
we stand for design that creates clarity through reduction, for users, for brands and for complex systems. our interdisciplinary team combines design tradition with a global perspective, driven by a clear commitment to quality, responsibility and collaboration on equal terms.
design solutions for leading brands
our clients come from industries where reliability, precision and user-centred thinking are essential:
- automotive & yacht
- medical technology & health
- industry & start-ups
- furniture & interiors
- fashion, food & cosmetics
a practical first step.
no obligation.
we offer a free and confidential test phase to work on a clearly defined task together, giving you direct insight into our structured approach while keeping all results for your use.
faq
what is industrial design?
in the tradition of peter behrens, the bauhaus, the ulm school, and dieter rams, industrial design is more than the creation of individual products. it is the discipline that shapes the entire expression of an industrial enterprise.
industrial design creates a coherent relationship between technology, production, products, communication, and identity. it organizes how a company materializes its values, engineering, and culture through design.
this understanding of industrial design includes the coordinated design of:
- products and product families
- architecture and industrial environments (factories, offices, showrooms)
- visual communication and typography
- corporate identity and brand language
- product systems and design principles
- the relationship between technology, materials, production, and form
the goal is to create a coherent design culture across the entire enterprise.
for us, design is therefore not limited to individual objects.
it is about shaping the system behind them—the industrial order that connects products, people, technology, and identity.
what is the difference between industrial design and product design?
industrial design
industrial design shapes the entire industrial culture and identity of a company. it concerns how an enterprise expresses itself through everything it produces and communicates.
industrial design includes:
- products
- architecture (factories, offices, showrooms)
- graphics and typography
- exhibitions and communication
- corporate identity
- product families and systems
- the relationship between technology, production, and culture
the goal is to create a coherent design language across the whole enterprise.
product design
product design focuses on the design of individual products.
it deals mainly with:
- the form and function of a specific object
- usability and ergonomics
- materials and construction
- manufacturing considerationsthe scope is the single product, not the entire enterprise.
why should companies invest in industrial design?
industrial design helps transform technology and ideas into products that people understand, trust and want to use.
companies invest in product design to:
- differentiate themselves in competitive markets
- improve usability and product experience
- translate complex technology into clear products
- strengthen brand perception
- increase product adoption and sales
in many industries design is the key factor connecting innovation with real user needs.
when should a design studio be involved in a project?
ideally at the beginning of a project. early design involvement helps define product strategy, user requirements and technical feasibility before development costs increase.
decisions made during the early design phase influence manufacturing costs, tooling investments and the long-term success of the product.
what does the product development process look like?
a typical product development process includes several stages:
- research and product strategy
- concept development and design exploration
- design refinement and engineering development
- prototyping and validation
- preparation for manufacturing and production
depending on the project, these stages may overlap and evolve iteratively.
do you also support engineering and manufacturing?
yes. industrial design and engineering development are closely connected. our work often includes cad development, manufacturing optimization and collaboration with technical partners and suppliers.
design decisions always consider materials, production technologies and assembly requirements to ensure that concepts can be realized efficiently.
do you develop prototypes?
prototypes are an essential part of product development. they allow ideas to be tested early and help evaluate usability, technical feasibility and manufacturing constraints.
different types of prototypes are used during development — from early concept models to functional prototypes and production-ready validation models.
how long does a industrial design project take?
project timelines depend on complexity. concept design studies may take a few weeks, while full product development projects including engineering and prototyping can take several months.
the goal is not simply speed, but making the right decisions at each stage of development to reduce risk and ensure a successful product launch.
your design agency in verona
melika mosadegh
f/p design consultant
contact us
arrange a consultation and discover how we can transform your ideas into precise, manufacturable design solutions.
our areas of expertise
strategy, research & design evaluation
strategic design research, analysis and evaluation helping companies identify opportunities, understand users and define successful product strategies.
- design research & development
- market research & competitive analysis
- user research & ethnographic studies
- trade fair & industry analysis
- trend research & future scenario analysis
- future context research
- future product & service scenarios
- cultural & context research
- ergonomics & human factors research
- patent & design landscape research
- design protection & infringement assessment
- feasibility studies for new products
- product & innovation strategy
- innovation strategy & roadmapping
- product architecture & platform strategy
- technology & material research
- sustainability & lifecycle research
- strategic product roadmapping
- evaluation of product & business ideas
- design award strategy & preparation
industrial & product design
user-centered design of products and product systems from concept to market-ready solutions.
- industrial design
- product design
- product development
- consumer product design
- professional equipment design
- industrial equipment design
- medical design
- laboratory equipment design
- furniture design
- office product design
- home & lifestyle product design
- mobility & transportation product design
- mobility concept development
- vehicle concept design
- product system & platform design
- product architecture design
- ergonomic product design
- sustainable product design
- circular product design
- cmf design (color, material, finish)
- material & cmf strategy
- product packaging design
- physical interface design
- product concept development
- concept sketching & design drawings
digital product, ux/ui & interaction
design of digital interfaces and hybrid physical-digital product experiences.
- digital product design
- ux design for products & interfaces
- user interface (ui) design
- interaction design
- human-machine interface design (hmi)
- embedded interface design
- connected product experience design
- web interface design
- app interface design
- information architecture
- product-service systems
- experience design
- virtual reality experiences (vr)
- augmented reality experiences (ar)
engineering & technical development
technical development ensuring that product concepts can be efficiently manufactured and brought to market.
- product design engineering
- mechanical design
- cad construction
- product architecture development
- digital sculpting (class-a surface development)
- design for manufacturing (dfm)
- design for assembly (dfa)
- tolerance & detail engineering
- production process optimization
- supplier & engineering coordination
- engineering support until series production
- technical documentation
- aerodynamic design studies
- hydrodynamic design studies
- regulatory-aware design (e.g. medical and safety-critical products)
manufacturing methods & production design
design and engineering support tailored to specific manufacturing technologies, ensuring products are optimized for efficient production and industrial realization.
- production-oriented product design
- injection molding design
- plastic part design
- sheet metal design
- cnc machining design
- die casting design
- extrusion design
- additive manufacturing design
- 3d printing design
- rapid prototyping methods
- prototype manufacturing
- production tooling support
- manufacturing process selection
- manufacturing feasibility evaluation
- multi-material product design
- overmolding design
prototyping, testing & validation
rapid development and validation of product concepts through prototypes, testing and iterative evaluation.
- concept prototypes
- functional prototypes
- design prototypes
- rapid prototyping
- technology prototyping
- 3d printing
- cnc prototyping (partner network)
- 3d scanning
- reverse engineering
- ergonomics testing
- usability testing
- experience validation testing
- product design validation testing
- functional product testing
- iterative product optimization
brand, identity & corporate product design
development of brand identities and product design languages ensuring consistent brand perception.
- brand identity development
- naming & brand positioning
- logo design
- corporate design systems
- corporate product dna
- product design language development
- visual brand guidelines
- corporate design optimization
- brand consistency across products
communication, visualization & media
design of communication materials supporting product launches, marketing and brand communication.
- graphic design
- product communication design
- publication design
- brochure & book design
- poster design
- campaign design
- marketing materials
- product visualization
- concept visualization
- product rendering
- motion graphics
- animation
- presentation design
spatial, exhibition & retail design
design of physical environments for product presentation, exhibitions and workplaces.
- architectural & interior design
- exhibition design
- trade fair booth design
- showroom design
- retail environment design
- office & workspace design
- wayfinding systems
- product presentation environments
design consulting, workshops & collaboration
supporting organizations in integrating design into strategy, innovation processes and company culture.
- design strategy workshops
- innovation workshops
- co-creation workshops
- design reviews & design audits
- design management consulting
- design process development
- product portfolio reviews
- cross-disciplinary moderation
- design teaching & in-house training
- internal design capability development
- cultural & market translation (e.g. europe–japan)
industries & sectors
we design products and systems for companies across a range of industries:
- medical technology & medical devices
- laboratory equipment & scientific instruments
- transportation & mobility
- industrial equipment & machinery
- office products & workplace systems
- home & consumer products
