product design language

linde material handling / corporate product design language

linde material handling is one of the world’s leading manufacturers of forklift trucks and warehouse equipment. as part of a design strategy consultation, a comprehensive corporate product design was to be developed for their extensive product range.

for this purpose, an extensive portfolio analysis was carried out, which formed the basis for a development of a unique design language. the basic vocabulary includes a clearly readable product architecture and dynamic geometric forms, as well as recurring design and functional elements such as the fin shaped black triangle which defines the entrance area.

thus the brand is positioning itself with a new focus and dynamism on the international market for warehouse equipment and vehicles.