f/p design 提供工业设计与产品设计、品牌设计、ux/ui 设计、设计咨询、建筑设计、传播设计，以及面向初创企业的专项设计服务。我们的国际化跨学科团队帮助客户开发新产品、强化品牌形象、提升用户体验，并推动创意顺利进入市场。
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初创企业设计服务
面向从种子轮前到规模化发展的初创企业，我们提供工作坊、工业与数字产品开发、ux/ui 设计、品牌建设和设计指导，并根据项目阶段、技术要求与预算调整合作方式。
explore design for startups
专业产品设计服务
探索我们面向实体产品和复杂技术的专业设计服务。各项服务可独立委托，也可与其他设计领域组合开展。
更多设计案例
我们的跨学科作品集涵盖实体产品、交互界面、品牌识别与品牌空间，这些案例展示了不同的设计服务。
我们如何界定设计合作范围
项目从用户、目标、技术边界、当前开发成熟度以及需要作出的关键决策出发。随后明确职责、分阶段交付成果和评审节点。短期设计战略咨询与长期产品开发项目所需的迭代次数和参与程度不同。欢迎告诉我们您的设计挑战，以便共同确定合适的切入点。
常见问题
我们应该优先选择哪项设计服务？
首先明确需要作出的决策。实体产品通常需要工业设计；产品方向不明确时，适合先开展设计咨询；交互界面复杂时，则需要 UX/UI 设计。
能否组合不同的设计专业？
可以。当项目涉及多个接触点时，产品设计、品牌设计、界面设计与空间设计可以在约定的项目范围内协同进行。
f/p 能否只负责项目的某一个阶段？
可以。我们采用模块化合作方式，客户可以仅委托短期研究或概念设计阶段，而无需立即启动完整的端到端项目。
about
f/p design was founded in 2000 by prof. fritz frenkler. for more than 25 years we have been developing new products and services that make our life more efficient and comfortable.
an important role in our understanding of design belongs to the formula invented by prof. frenkler as a chair of industrial design in technical university of munich (tum). it is based on the idea that design is a complicated system, an “organism”, which, in addition to the usual “form and function”, also includes extensive knowledge of technology, ergonomics, sociology, ecology, psychology, philosophy, finance and, of course, the brand identity.
“there is nothing man-made that cannot be associated with design. our world is designed. many people are not aware of this – for them, design only means “making things pretty”. even some designers still think they have to create something “pretty”, that is what the understanding of design suffers from.”
frenkler, f., 2020. der bericht. industrial design an der technischen universitaet muenchen.
for more information, you can download the book here.
our management team
wotan wilden
wotan wilden is an industrial designer and design strategist. he studied industrial design at the university of duisburg-essen and at the politecnico di milano. as managing director of f/p design gmbh in munich, he oversees the company’s strategic development and leads projects across product, brand and experience design.
he also serves as chief design officer at lymb.io gmbh and as visiting professor at the beijing institute of technology (bit) in china. previously, he spent twelve years at the technical university of munich (tum) as akademischer rat (academic councillor), leading research and teaching in mobility, innovation and entrepreneurship.
hiroshi kaneko
after graduating from osaka university with a degree in mechanical engineering, hiroshi kaneko studied industrial design at chiba university. he then worked for okamura corporation as a product designer from 2001 to 2005.
in 2006 hiroshi kaneko moved to germany and started working for f/p design gmbh in frankfurt am main and later in munich. in 2012 he set up a representative office of f/p design gmbh in kyoto and has been the managing director of f/p design co., ltd. in japan since 2018.
our design studios in germany and japan
design studio munich
the company, originally founded in frankfurt am main in 2000, now has its head office in munich. munich, the capital of bavaria, as well as the headquarters of bmw, man and siemens, is a center of science and technology with its two elite universities and unique start-up environment. in addition, the third largest city in germany is also the stronghold of bavarian tradition, with beer gardens and castles. likewise, our studio combines german tradition and design quality with the latest findings in the fields of science and technology.
design studio munich
design studio kyoto
studio japan is situated in kyoto, the centre of japanese culture and buddhism. the city was the capital of japan and the emperor’s residence for more than 1000 years. many traditional craft businesses often have a hundred-year history. numerous shrines, temples and gardens survived until this day including the building of our studio. it is located in a traditional wooden house where kimonos were once made and sold.
meet us at studio japan
design studio berlin
studio berlin reflects the vibrant, contemporary scene of the capital lifestyle. berlin is a place of multicultural neighbourhoods, museums, galleries and hundreds of artist studios. this city represents the spirit of the new generation and so does our residence.
design agency berlin
our local design hubs
local points of contact, globally connected: every hub provides access to all services of the international f/p design network.
