f/p design offers industrial and product design, brand design, ux/ui design, design consulting, architectural design, communication design and dedicated design programs for startups. our international, multidisciplinary teams help organizations develop new products, strengthen brand identity, improve user experiences and bring ideas to market successfully.
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design for startups
focused design support for startups from pre-seed to scale-up: workshops, industrial and digital product development, ux/ui, brand development and design coaching, adapted to your stage, technical requirements and budget.
explore design for startups
specialist product design services
explore our specialist design services for physical products and complex technologies. each service can be commissioned individually or alongside other disciplines.
design-led research, concept generation, product refinement and engineering collaboration
more examples of our design work
our interdisciplinary portfolio connects physical products, interfaces, identities and branded spaces. the examples illustrate different design services.
choose the right design service
start with the business decision and product challenge. for physical products, explore industrial design. for uncertain product direction, service positioning or portfolio strategy, explore design consulting. for hardware and software interaction, explore ux/ui design. each discipline can be commissioned individually or combined where the brief requires it.
connect product, brand and environment
brand design makes product families recognisable. communication design applies that identity across digital and print touchpoints. architectural design brings an experience into showrooms, exhibitions and physical spaces. an aligned brief keeps these related disciplines coherent without treating them as one interchangeable service.
how we scope design collaborations
a project begins with users, goals, technical boundaries, current maturity and the decisions that need to be made. from there we define responsibilities, phased deliverables and review checkpoints. a short strategy engagement and a longer product development assignment require different levels of iteration and involvement. tell us about your design challenge so that we can discuss a relevant starting point.
frequently asked questions
which design service should we choose first?
begin with the decision you need to make. a physical product often calls for industrial design, an unclear direction for design consulting, and a challenging interface for ux/ui design.
can different design disciplines be combined?
yes. product, brand, interface and spatial design can be coordinated within an agreed project scope when the challenge connects several touchpoints.
can f/p support only one phase of a project?
yes. we structure work in modules so a short research or concept phase can be commissioned without requiring a full end-to-end programme.
about
f/p design was founded in 2000 by prof. fritz frenkler. for more than 25 years we have been developing new products and services that make our life more efficient and comfortable.
an important role in our understanding of design belongs to the formula invented by prof. frenkler as a chair of industrial design in technical university of munich (tum). it is based on the idea that design is a complicated system, an “organism”, which, in addition to the usual “form and function”, also includes extensive knowledge of technology, ergonomics, sociology, ecology, psychology, philosophy, finance and, of course, the brand identity.
“there is nothing man-made that cannot be associated with design. our world is designed. many people are not aware of this – for them, design only means “making things pretty”. even some designers still think they have to create something “pretty”, that is what the understanding of design suffers from.“
frenkler, f., 2020. der bericht. industrial design an der technischen universitaet muenchen.
for more information, you can download the book here.
our management team
wotan wilden
wotan wilden is an industrial designer and design strategist. he studied industrial design at the university of duisburg-essen and at the politecnico di milano. as managing director of f/p design gmbh in munich, he oversees the company’s strategic development and leads projects across product, brand and experience design.
he also serves as chief design officer at lymb.io gmbh and as visiting professor at the beijing institute of technology (bit) in china. previously, he spent twelve years at the technical university of munich (tum) as akademischer rat (academic councillor), leading research and teaching in mobility, innovation and entrepreneurship.
hiroshi kaneko
after graduating from osaka university with a degree in mechanical engineering, hiroshi kaneko studied industrial design at chiba university. he then worked for okamura corporation as a product designer from 2001 to 2005.
in 2006 hiroshi kaneko moved to germany and started working for f/p design gmbh in frankfurt am main and later in munich. in 2012 he set up a representative office of f/p design gmbh in kyoto and has been the managing director of f/p design co., ltd. in japan since 2018.
our design studios in germany and japan
design studio munich
the company, originally founded in frankfurt am main in 2000, now has its head office in munich. munich, the capital of bavaria, as well as the headquarters of bmw, man and siemens, is a center of science and technology with its two elite universities and unique start-up environment. in addition, the third largest city in germany is also the stronghold of bavarian tradition, with beer gardens and castles. likewise, our studio combines german tradition and design quality with the latest findings in the fields of science and technology.
design studio munich
design studio kyoto
studio japan is situated in kyoto, the centre of japanese culture and buddhism. the city was the capital of japan and the emperor’s residence for more than 1000 years. many traditional craft businesses often have a hundred-year history. numerous shrines, temples and gardens survived until this day including the building of our studio. it is located in a traditional wooden house where kimonos were once made and sold.
meet us at studio japan
design studio berlin
studio berlin reflects the vibrant, contemporary scene of the capital lifestyle. berlin is a place of multicultural neighbourhoods, museums, galleries and hundreds of artist studios. this city represents the spirit of the new generation and so does our residence.
design agency berlin
our local design hubs
local points of contact, globally connected: every hub provides access to all services of the international f/p design network.
