02 Feb brand recognition
lenovo / brand recognition
f/p design worked on a global brand recognition project for lenovo, seeking to solidify its position across all product lines and sub brands – think, yoga, ideapad, legion, motorola – and ensuring a consistent and recognisable presence in the market. the project started with a meticulous review of lenovo’s product portfolio and a series of targeted interviews, aimed to understand current brand awareness and perception. f/p design developed a robust design dna that encapsulates lenovo’s corporate identity, laying the groundwork for a comprehensive brand recognition strategy. in addition, this partnership extended to empowering lenovo’s internal design team through tailored workshops, fostering a shared understanding of the brand’s vision and facilitating seamless integration of the new design dna into future product developments.
photo: fritz frenkler and brian leonard, vice president of design lenovo