f/p design is your industrial and product design studio in beijing, creating successful, long-lasting and aesthetic products. since 2000, we have been shaping thoughtful solutions for technology, industry, smart devices and mobility. reduced, precise and built for the future.

in the tradition of peter behrens, the bauhaus, the ulm school, and dieter rams, industrial design is more than the creation of individual products. it is the discipline that shapes the entire expression of an industrial enterprise.
industrial design creates a coherent relationship between technology, production, products, communication, and identity. it organizes how a company materializes its values, engineering, and culture through design.
this understanding of industrial design includes the coordinated design of:

• products and product families
• architecture and industrial environments (factories, offices, showrooms)
• visual communication and typography
• corporate identity and brand language
• product systems and design principles
• the relationship between technology, materials, production, and form

the goal is to create a coherent design culture across the entire enterprise.
for us, design is therefore not limited to individual objects.
it is about shaping the system behind them—the industrial order that connects products, people, technology, and identity.

industrial design
industrial design shapes the entire industrial culture and identity of a company. it concerns how an enterprise expresses itself through everything it produces and communicates.
industrial design includes:

• products
• architecture (factories, offices, showrooms)
• graphics and typography
• exhibitions and communication
• corporate identity
• product families and systems
• the relationship between technology, production, and culture

the goal is to create a coherent design language across the whole enterprise.

product design
product design focuses on the design of individual products.
it deals mainly with:

• the form and function of a specific object
• usability and ergonomics
• materials and construction
• manufacturing considerationsthe scope is the single product, not the entire enterprise.

industrial design helps transform technology and ideas into products that people understand, trust and want to use.
companies invest in product design to:

• differentiate themselves in competitive markets
• improve usability and product experience
• translate complex technology into clear products
• strengthen brand perception
• increase product adoption and sales

in many industries design is the key factor connecting innovation with real user needs.

ideally at the beginning of a project. early design involvement helps define product strategy, user requirements and technical feasibility before development costs increase.
decisions made during the early design phase influence manufacturing costs, tooling investments and the long-term success of the product.

a typical product development process includes several stages:

• research and product strategy
• concept development and design exploration
• design refinement and engineering development
• prototyping and validation
• preparation for manufacturing and production

depending on the project, these stages may overlap and evolve iteratively.

yes. industrial design and engineering development are closely connected. our work often includes cad development, manufacturing optimization and collaboration with technical partners and suppliers.
design decisions always consider materials, production technologies and assembly requirements to ensure that concepts can be realized efficiently.

prototypes are an essential part of product development. they allow ideas to be tested early and help evaluate usability, technical feasibility and manufacturing constraints.
different types of prototypes are used during development — from early concept models to functional prototypes and production-ready validation models.

project timelines depend on complexity. concept design studies may take a few weeks, while full product development projects including engineering and prototyping can take several months.
the goal is not simply speed, but making the right decisions at each stage of development to reduce risk and ensure a successful product launch.

strategic design research, analysis and evaluation helping companies identify opportunities, understand users and define successful product strategies.

• design research & development
• market research & competitive analysis
• user research & ethnographic studies
• trade fair & industry analysis
• trend research & future scenario analysis
• future context research
• future product & service scenarios
• cultural & context research
• ergonomics & human factors research
• patent & design landscape research
• design protection & infringement assessment
• feasibility studies for new products
• product & innovation strategy
• innovation strategy & roadmapping
• product architecture & platform strategy
• technology & material research
• sustainability & lifecycle research
• strategic product roadmapping
• evaluation of product & business ideas
• design award strategy & preparation

user-centered design of products and product systems from concept to market-ready solutions.

• industrial design
• product design
• product development
• consumer product design
• professional equipment design
• industrial equipment design
• medical design
• laboratory equipment design
• furniture design
• office product design
• home & lifestyle product design
• mobility & transportation product design
• mobility concept development
• vehicle concept design
• product system & platform design
• product architecture design
• ergonomic product design
• sustainable product design
• circular product design
• cmf design (color, material, finish)
• material & cmf strategy
• product packaging design
• physical interface design
• product concept development
• concept sketching & design drawings

design of digital interfaces and hybrid physical-digital product experiences.

• digital product design
• ux design for products & interfaces
• user interface (ui) design
• interaction design
• human-machine interface design (hmi)
• embedded interface design
• connected product experience design
• web interface design
• app interface design
• information architecture
• product-service systems
• experience design
• virtual reality experiences (vr)
• augmented reality experiences (ar)

technical development ensuring that product concepts can be efficiently manufactured and brought to market.

• product design engineering
• mechanical design
• cad construction
• product architecture development
• digital sculpting (class-a surface development)
• design for manufacturing (dfm)
• design for assembly (dfa)
• tolerance & detail engineering
• production process optimization
• supplier & engineering coordination
• engineering support until series production
• technical documentation
• aerodynamic design studies
• hydrodynamic design studies
• regulatory-aware design (e.g. medical and safety-critical products)

design and engineering support tailored to specific manufacturing technologies, ensuring products are optimized for efficient production and industrial realization.

• production-oriented product design
• injection molding design
• plastic part design
• sheet metal design
• cnc machining design
• die casting design
• extrusion design
• additive manufacturing design
• 3d printing design
• rapid prototyping methods
• prototype manufacturing
• production tooling support
• manufacturing process selection
• manufacturing feasibility evaluation
• multi-material product design
• overmolding design

rapid development and validation of product concepts through prototypes, testing and iterative evaluation.

• concept prototypes
• functional prototypes
• design prototypes
• rapid prototyping
• technology prototyping
• 3d printing
• cnc prototyping (partner network)
• 3d scanning
• reverse engineering
• ergonomics testing
• usability testing
• experience validation testing
• product design validation testing
• functional product testing
• iterative product optimization

development of brand identities and product design languages ensuring consistent brand perception.

• brand identity development
• naming & brand positioning
• logo design
• corporate design systems
• corporate product dna
• product design language development
• visual brand guidelines
• corporate design optimization
• brand consistency across products

design of communication materials supporting product launches, marketing and brand communication.

• graphic design
• product communication design
• publication design
• brochure & book design
• poster design
• campaign design
• marketing materials
• product visualization
• concept visualization
• product rendering
• motion graphics
• animation
• presentation design

design of physical environments for product presentation, exhibitions and workplaces.

• architectural & interior design
• exhibition design
• trade fair booth design
• showroom design
• retail environment design
• office & workspace design
• wayfinding systems
• product presentation environments

supporting organizations in integrating design into strategy, innovation processes and company culture.

• design strategy workshops
• innovation workshops
• co-creation workshops
• design reviews & design audits
• design management consulting
• design process development
• product portfolio reviews
• cross-disciplinary moderation
• design teaching & in-house training
• internal design capability development
• cultural & market translation (e.g. europe–japan)

we design products and systems for companies across a range of industries:

• medical technology & medical devices
• laboratory equipment & scientific instruments
• transportation & mobility
• industrial equipment & machinery
• office products & workplace systems
• home & consumer products